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Advertising appropriation is the deliberate and unauthorized use of another company’s advertising materials by a third party. This can include using another company’s slogan, logo, or jingle in one’s own advertising, or simply imitating another company’s style of advertising. Advertising appropriation can be a form of flattery, or it can be done in an attempt … Read more
Commercial property is a term used in the real estate, construction, and investment industries to describe a property that is used for business purposes. The term can be used to describe a wide range of properties, from office buildings and warehouses to retail storefronts and apartment complexes. While the definition of commercial property can vary … Read more
The Bank Bill Swap Rate (BBSW) is the benchmark interest rate for Australian dollar-denominated debt securities. It is used as a reference rate for pricing debt securities, collateralized debt obligations, interest rate swaps, and other derivatives contracts. The BBSW is calculated by the Australian Financial Markets Association (AFMA) on behalf of the Reserve Bank of … Read more
The meaning of CTR (Click through rate) is the number of clicks a link gets compared to the number of impressions. It is always calculated in percentage and consists of a metric that is generally used to measure the impact that an Internet campaign has had, be it a web page, a banner or a … Read more
