Considering how to protect your logo and brand, registering a trademark is only half of the battle. One of the best things you can do is employ logo recognition technology to scan the marketplace for possible infringements. Consulting brand protection helps safeguard your business and affirm your position in the market.
Essential Steps for Protection
Here are nine ways you must consider to protect your business logo and brand:
- Research Your Logo And Brand regarding existence in registration systems.
- Create a unique brand narrative focusing on founding reasons to stand out.
- Register the intellectual property to identify similar trademarks before using a brand name, logo, or tagline.
- Trademark your logo to legally protect its identity from unauthorized usage.
- Apply for copyright and trademark registration for your logo and brand name.
- Learn how to easily register copyright to safeguard your intellectual property.
A custom logo design embodies your business persona and sets you apart from the competition reflecting your brand’s values. You must take legal steps to safeguard your logo from intellectual property theft for the longevity of your business.
Legal Protection Queries
How do I legally protect my logo?
Protect your logo and brand by consulting brand protection and registering a trademark. Research similar logos and trademarks before creating yours. Apply intellectual property laws and add the TM symbol to deter unauthorized usage.
Stay ahead of copycats that infringe trademarks by employing logo recognition technology. Legally trademark your brand name, slogan, and product names for exclusive usage rights. File a U.S. trademark application establishing common law rights, taking 13-18 months for official registration. Trademark protection includes words, symbols, phrases, and aspects like color and packaging.
Is it illegal to replicate a trademarked logo?
The company owning the mark decides if legal action is taken for infringement. Rights to logos exist even lacking trademark registration. Protect names via trademarks since they lack standalone copyrights.
Intellectual Property and Rights
One element fueling the economy is intellectual property. Legally protected intangible creations cannot be used without consent. Companies and individuals should protect assets under this umbrella term. Oral contracts enable logo rights if payment was not received. Register trademarks globally via U.S. systems. Attend intellectual property events.
Artwork copyright registration protects rights. It begins automatically on creation and covers types like paintings, drawings, photographs, sculptures, and more. Copyright differs from trademarks and patents.
Protecting Your Brand
How can I legally protect my brand?
Trademark your brand name and logo to legally protect its identity from unauthorized use. Register the trademark to identify similar brands before creating yours. Apply for copyright and trademark registration to safeguard your logo and brand name as intellectual property. Consult an attorney specializing in trademark law for guidance on protecting your brand.
Take legal steps by registering trademarks nationally and globally. Stay ahead of infringement by employing logo recognition technology to scan for unauthorized use. File a US trademark application to establish exclusive usage rights.
Rights to logos exist without registration, but the company owning the mark decides if legal action is taken for infringement. Intellectual property is a significant economic driver, and legally protected intangible creations should be used only with consent. Monitoring infringement is difficult, so it is advised to attend intellectual property events and register trademarks globally.
Consult an attorney specializing in trademark law for guidance on protecting your brand. Brands should be recognizable, lawful, emotional, and consistent.