Clear Channel Outdoor is the US market leader in spectacular sign displays and has long dominated Times Square billboards. Their billboards can earn $1500 to $30,000 per month. A Times Square billboard for a day can cost $5000 to over $50,000. It can cost up to $3 million per month to advertise on Time Square’s largest billboard. Jamestown L.P. and Sherwood Equities own One Times Square.
Billboards in New York City
It is impossible to know exactly how many billboards exist in New York City at any one time. Many companies owning billboards in the city may own just one or two. At least 40 billboard companies operate in the city.
Iconic Billboards and Costs
The Coca Cola billboard in Times Square stands at 68 feet tall and 42 feet wide. The world’s largest interactive billboard in Times Square spans 100 meters long and stands 23 meters tall. Times Square performers work for themselves, pocketing up to $200 for eight hours.