The Target Audience of Milk Tea: Who Drinks Bubble Tea the Most?

Who is the target audience of milk tea?
Survey Analysis. The majority of our costumers target are young people around 19 to 24 years old. This means that our product and services will have to be focused on the wants, needs and demands of this group of people. 87,6% of the population are students.

The famous beverage milk tea, sometimes referred to as bubble tea or boba tea, was created in Taiwan in the 1980s. Since then, millions of people throughout the world have indulged in the sweet, creamy, and frequently chewy beverage. But who exactly is milk tea’s intended market? Which age group consumes bubble tea most frequently? Does LIHO provide a weekend student rate? Let’s delve deeper into these issues.

Let’s start by thinking about the milk tea target market. Although it is true that anyone can drink this beverage, some groups of people are more inclined to do so frequently. For instance, milk tea is popular among teenagers and young adults because of its stylish and Instagrammable look. Many milk tea cafes provide vibrant and eye-catching beverages, which may appeal to this age range. Additionally, the caffeine boost that many milk tea varieties provide may be appreciated by college students and young professionals, making it a popular choice for studying or working.

What about age, though? According to a survey conducted by the market research company YouGov, people between the ages of 18 and 24 and 25 to 34 are the ones most likely to consume bubble tea. The concept that younger generations are more likely to be drawn to innovative food and beverage options is supported by this. But it’s important to remember that milk tea is a beverage that can be enjoyed by individuals of all ages, and there are undoubtedly older drinkers who enjoy the aromas and textures of this brew.

Let’s finally talk about the weekend student rate at LIHO. Singapore is home to one of the many outlets of the well-known milk tea company LIHO. It’s worth asking your local LIHO whether they have any discounts or special offers for students, even if particular price may vary depending on location and the time of day. Many companies understand that college and high school students frequently have limited resources, therefore they may provide special prices to appeal to this market.

In conclusion, although anyone can enjoy this well-liked beverage, young adults and teenagers are largely the target market for milk tea. Although milk tea is more likely to appeal to younger generations due to its stylish appearance and caffeine boost, older consumers can still enjoy its flavors and textures. It’s worth asking your local shop whether they provide any special price on weekends or at other times if you’re a student looking for a discount on LIHO milk tea. In the end, milk tea is a delightful and adaptable beverage that everybody, regardless of age or background, can enjoy.

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