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The definition of borrower is the person or entity that receives money in loan, accepting the obligation to return it according to the agreed conditions that will include the payment of interest. Quite often the concept of borrower is confused with a lender. The lender is that he lends the money and charges interest for … Read more

Bounce rate is a term widely used in digital marketing industry. Especially in the strategies aimed at improving and analyzing user behavior on a website or e-commerce. The bounce occurs when a user enters a website and leaves the site without making any further interaction. That is, it does not browse the site. Based on … Read more