The acronyms R + D + I refer to the terms Research, Development and Innovation, a concept superior to the existing R + D (Research + Development). The concept gets longer when pure sciences and social sciences are brought together, being the result of joining technologies, information and communication. Since this broader term has existed, … Read more
The meaning of inbound marketing is the methodology that uses and combines different advertising and marketing techniques, such as social media marketing, search engine advertising, content marketing, SEO, email marketing and web analytics, among others, with the purpose of reaching users in a non-intrusive way and providing them with a certain value. Inbound marketing in … Read more
Intermediaries are agents who, as their name suggests, try to mediate or put in contact two or more parties trying to carry out a transaction or negotiation. The intermediary must connect these two agents with the ultimate aim that there is an exchange or, failing that, a communication between them. The intermediary charges a fee … Read more
The definition of influencer is a person who has a certain credibility on a certain topic, and who, due to his presence and influence on social networks and the Internet, can become a perfect prescriber for a brand, so that it achieves more popularity and visibility online. In other words, an influencer is able to … Read more
When we talk about infrastructure, we are mentioning a general term that is used in the economía to refer to the physical and material heritage that a country or specific society has in order to carry out its productive activities. However, the concept of infrastructure ranges from works, structures and capital goods that an economy … Read more
The concept of insolvency is a legal situation in which the company finds itself when it does not have liquidity enough to meet the payment of the company's obligations. In this way, insolvency is defined as the inability of a person or company to pay its debts. The insolvency of a company occurs, in accounting … Read more
The bank interest is the compensation that is obtained by the temporary assignment of a capital. The capital initially assigned to The bench, or given on loan by an entity, is called Principal and the capital obtained in exchange at a future date is called Amount. Interest is the difference between the principal and the … Read more
