What is naming?

The meaning of naming is the set of techniques used to name things. The main purpose is the creation of a brand name, service or object. This word comes from English and its translation would be appointment or denomination. This is a fairly complex task, since in some cases the success or failure of a … Read more

What is nearshoring?

Nearshoring is one of the ways to outsource services in a company, similar to offshoring. Specifically, it is known as nearshoring the process of outsourcing the work activity of a company through subcontracting with other companies. Furthermore, nearshoring implies that such subcontracting takes place in a relatively close country, this being one of the main … Read more