Car care in general is a huge industry and car detailing is a part of that. There are two types of people that will pay to have their cars detailed. The first is people selling a used cars. When selling a car you want it to look its best so getting both the exterior and interior detailed is something people often do before showing the car to buyers.
The second group of people is car enthusiasts. The types of cars that get detailed are usually classics or sports cars. These people love their cars and they want them to look their best. This group of people might be taking the car to a show or simply want it to look brand new inside and out.
Often car detailers offer services like paint protection film and ceramic coating. These are often pitched as an upsell but do provide a significant level of protection from UV damage and rock chipping. This service targets car enthusiasts and isn’t relevant to people who get their cars detailed in preparation for selling them.
Target Audience For Mobile Car Detailing
Mobile car dealing has become popular in the last five to ten years. Mobile car dealing is the same as normal detailing except that they come to you and detail the car.
The target audience for this kind of car detailing is people who do not want to drive their car unnecessarily or simply don’t want the inconvenience of dropping their car off.
Is Car Detailing A Good Business To Get Into?
If you like cars, a detailing business can be both financially rewarding and fun. You will work with customers who also love cars and make a good amount of money while doing it. A mobile car detailing service is a great opportunity because you won’t need to buy a place to do business. Most mobile detailers use cargo vans to transport their tools and cleaning products.