Main Target Market
The most likely target market for a computer shop would be people who want to buy a new computer. They may want the convenience of picking up their new computer right away instead of waiting for delivery. In 2020, the client computing hardware segment was the most lucrative market, with revenues of $755.4bn. This was 77% of the market’s overall value. The market has declined due to oversaturated demand in client computing hardware, especially laptops and desktops. In the second quarter of 2018, HP had a 23.9% market share, followed by Lenovo and Dell. Dell rules the personal computer market.
Distribution Strategy of DELL
Dell works on a build-to-order model, using just-in-time strategy to distribute products at optimal prices, decreasing inventory costs and delivery times. Dell has its own stores. In 1988, the company was renamed Dell Computer Corporation and went public.
Target Customers
The most likely target market for a computer shop would be people wanting to buy a new computer. Convenience may drive them to pick up in-store instead of waiting on delivery. In 2020, client computing hardware was the most lucrative market segment, generating $755.4bn in revenue – 77% of the overall market value. Demand saturation, especially in laptops and desktops, has driven the market’s overall decline. In Q2 2018, HP led with 23.9% market share, followed by Lenovo and Dell. Dell rules the personal computer market. Asia Pacific will see the highest forecast growth rate. In Asia Pacific, China has the largest AI market, with Japan second. This regional attractiveness comes from edge AI hardware applications. In 2021, 1.4 billion PC gamers will drive a $35.9 billion market.