Overview of Vape Regulations in South Africa
Currently, all you need to start a vape shop in South Africa is a registered private company. This includes adults who can legally buy e-cigarette products without nicotine. Countries have different rules around the ages people can purchase vaping products legally. South Africa bans tobacco advertisements and smoking in public places and has increased the age of sale from 16 to 18 years old.
Impact of New Excise Duty on Vapes in South Africa
The tax took effect June 1, 2022, and applies to all e-liquid with or without nicotine. A 60 mL bottle would be taxed around $9 U.S., potentially doubling prices. The industry is concerned about the parallels drawn between vaping and smoking. Proper regulation is essential to differentiate electronic vapor products from combustible tobacco and reduce smoking harms.
Selling Vape Juice on Social Media Platforms
Selling Vape Juice on Facebook
Facebook has strict policies on selling vapes, including restrictions on selling tobacco products to anyone under 18. To start selling vapes on Facebook, set up a business page, understand Facebook’s policies and vape laws, and comply with regulations. Paid social media advertising on Facebook can effectively reach your target audience by interests, location, etc.
Tips for Promoting Vape Products on Social Media
- Instagram: Post compelling and vivid vape photos, provide context for the images, and showcase vape styles to attract users in fashion groups.
- Online Selling Regulations: The FDA requires e-retailers of flavored vapes to verify buyers’ legal age with heightened measures and prohibits online sales to minors for flavored vapes.
- Creating Facebook Groups: Establish a Facebook group for smokers looking to quit, focusing on smoking cessation rather than direct product sales to comply with advertising policies.
Miscellaneous Information about Vaping
It is possible to put water in a vape pen, but it can be uncomfortable and cause burns. Post heated vapor, it may cause harm to lips, tongue, and throat. Additionally, it is illegal to sell e-cigarettes to individuals under 18 years old and possess nicotine products for minors.