Can You Trademark a First and Last Name?

Trademarking Names

You can have a trademark that consists only of a first name, surname, or both. Surnames are more significant in assessing similarity to another trademark due to their common origin indicators.

Using Personal Names as Trademarks

Personal names can act as trademarks without secondary meaning since they are distinctive.

Trademarking Last Names

You can trademark a last name only if it is synonymous with a specific product or service. Consider consulting a trademark attorney to assess risks and limitations.

Multiple Names on a Trademark

You can register a wordmark for multiple names. Registering each name separately provides broader protection.

Trademark Application and Considerations

Consult a lawyer if unsure whether your trademark application will succeed. Be mindful of trademark class specifications for your goods or services.

Understanding trademark protection is essential to safeguarding your intellectual property. Trademarks distinguish your products or services from competitors, aiding customers in finding your offerings.


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