Do You Trademark a Name or Logo? Importance of Trademarks

A trademark protects a company’s name, logo, slogan, or design. It gives legal rights to prevent others from using marks that could cause confusion. Trademarks apply to brand names used in business or intended for business.

Trademark Application Process

To trademark a logo, first complete a search to check for existing trademarks, then secure your rights, and finally submit an application. Trademark applications cover either a name or logo, but not both.

Trademarks for Name and Logo

It’s important to first trademark the name then the logo. The name holds the most value. The logo adds design protection. Steps to trademark: search existing trademarks; file an application; show commercial use. Registration grants exclusive name and logo rights, allowing legal recourse against infringement. It identifies goods and services, pointing to ownership.

How to Copyright a Name and Logo

To trademark a name and logo, first conduct a search. Then secure your rights, and finally submit an application. There are differences between registering a name or logo. Applications cover either a name or logo, not both. Trademarks mainly protect word marks, slogans, symbols, designs in India.

Why Trademark a Name?

Why trademark a name? It prevents others from profiting and cybersquatters from buying domains. Trademarks are valuable as they mark products/services as yours. An LLC can own a trademark. Common names may face objections. Fanciful or arbitrary names, completely made up, work best. Common words can function as trademarks. For logos, trademark protection makes most sense. Generic brands are rejected; fanciful ones accepted.

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