Does It Matter What You Name Your LLC?

Importance of Choosing the Right LLC Name

Yes, it does matter what you name your LLC. As a business owner, you need to consider the marketing aspects of your business name. You also should be careful to choose a business name which is not used by others, especially in your home state.

LLC Naming Guidelines

  • Choose a name that is both distinctive and memorable.
  • Always place the initials “LLC” after your business name.
  • Your LLC name does not have to be your business name or match your website name.

Naming Considerations for LLC

  • Naming an LLC after yourself has benefits and downsides.
  • You can name your LLC anything you want, as long as it’s not a name already registered in your state and it’s appropriate for your rental business.
  • Run the company under DBA if using your personal name for LLC.

LLC Naming Regulations

All states require that your LLC’s name include words or abbreviations that make it clear that the entity is an LLC.

Naming an LLC

  • Start with a list of potential names for your LLC.
  • Check the corporate name search available on most secretary of state websites to ensure name uniqueness.
  • Avoid using specialized words or restricted terms in the LLC name.

LLC vs. Business Name

  • The LLC name represents the legal entity, while the business name is used for branding.
  • The business name and LLC name do not have to match.
  • List both LLC name and business names where necessary.

Additional Information

  • Owners of an LLC are called members.
  • An LLC protects owners from personal liability.
  • Choose distinctive, unique, and descriptive LLC names.

Conclusion

Choosing the right LLC name is crucial for branding and legal purposes. By following naming guidelines and regulations, you can select a name that represents your business effectively.

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