Understanding Slogans
A slogan captures a company’s identity in a concise memorable way.
Crafting an Effective Slogan
To write an effective slogan:
- Know the target audience.
- Keep it concise, usually less than 8 words.
- Pretend you’re writing impactful quotes.
- Test slogans with target audiences to assess effectiveness.
- Legally protect slogans through trademark registration to establish exclusive rights and prevent unauthorized use.
- Define the brand identity first when crafting a slogan.
- Find the company’s unique selling proposition to highlight in the slogan.
- Take time to create and refine options.
An effective slogan coincides with the brand identity in a concise memorable way.