How Big Is the Baby Industry?

Global Baby Products Market Overview

The global baby products market size is expected to reach USD 16.78 billion by 2025. In North America, the average amount spent on toys per child was 300 U.S. dollars in 2019. The global toy market had an estimated size of more than 90 billion U.S. dollars in 2019.

  • Sales of baby products in the United States in 2020, by type (in million U.S. dollars):
    (Sales data should be in the table here, but it was not provided in the text)

The baby care products market is projected to be worth approximately 88.72 billion U.S. dollars worldwide in 2026. The market size, measured by revenue, of the Online Baby & Infant Apparel Sales industry is $3.4bn in 2022. The baby food market is expected to reach USD 140.96 billion by 2030. The global baby food market size was valued at $67.3 billion in 2019 and is expected to grow at a CAGR of over 5.3% from 2023 to 2032.

According to 2015 data, a typical middle-income American family will spend $12,980 annually on a single child. Of course, as one of the biggest markets out there, the baby industry is also one of the most popular categories on Shopify.

U.S. Baby Care Products Industry

U.S. baby care products industry share was worth over USD 23 Billion in 2022 and is expected to expand from 2023-2032, attributed to a growing emphasis on eco-friendly and sustainable baby care solutions.

The COVID-19 pandemic had a significant impact on the baby care products market, leading to challenges and opportunities. The pandemic disrupted global supply chains and impacted the availability of items like diapers and formula.

  • As per TBRC’s market forecast:
    • The baby care products market size is predicted to reach $91.7 billion in 2028 at a CAGR of 9.7%.
    • Major players include Johnson & Johnson Services Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, The Himalaya Drug Company Ltd.

In 2017, KinderCare Education was the largest for-profit child care organization with 1,500 centers around the United States. The total parenting market size can be estimated at $1,220.93 billion, including college students under the parenting market. The children’s wear market in the US was valued at $31.6 billion in 2016.

Growth and Valuation of Baby Care Market

The global baby care products market is projected to grow from $215.13 billion in 2022 to $331.92 billion by 2029, at a CAGR of 6.40% during the forecast period.

  • Key growth factors:
    • Increasing birth rates
    • Growing awareness of infant care
    • Demand for natural and organic products
    • Rising online sales

A normal pregnancy costs between $30,000 and $50,000 without insurance, and most cribs range from $100 to $1000. The baby personal care market is estimated at US$ 6.08 Billion in 2023 and likely to cross US$ 8.71 Billion by 2033, holding a 20-25% share in the parent market.

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