How to Verify Business Name Availability Before Registration
To avoid legal issues, verify your desired business name is available before registering it. Thoroughly checking protects you if someone later claims your name infringes their trademark.
Search State and Federal Databases
Search state and federal databases to ensure no other business has claimed your name. Dedicated searches reveal similar names exist. State agencies regulate registration, so ensure no identical or very similar names are taken. Failing to search trademarks risks infringement charges. If that fails, politely request they change it.
Verify Name Availability Using Official Tools
Verify name availability using your state’s business name checker. If "Big Al’s Balloons" exists in your state, you likely cannot register "Big Al’s Balloon Supplies." The process is normally free.
Also verify name availability using the United States Patent and Trademark Office’s electronic search system. If someone later adopts your established name, legally compel them to change it since registering federally trademarks your name.
Besides ensuring availability, choose a name representing your brand and resonating with target customers. While changing your name later is possible, doing so can prove complicated and expensive. Initially establish an appropriate, memorable name distinguishing your business.