A logo should represent your brand, help people remember you, and provide insight into your services. It is essential to choose the right colors, layout, fonts, and shapes. A cluttered logo can be challenging to remember, so use clean lines and readable fonts to aim for simplicity. Remember, when it comes to logo designing, less is often more.
DIY Logo Creation
With free and in-app purchase apps like Canva, DIY logo designing has gained popularity. You have complete creative control and the ability to make it look highly professional on a limited budget. To create a logo on Canva:
- Sign up and browse through logo templates to customize
- Tweak colors, fonts, alignment to ensure it’s on-brand
Photoshop tends to create complex artwork, which is not ideal for logos that need to be simple and versatile.
Logo Costs and Quality
The cost of a basic logo design can vary greatly. On Fiverr, logos can start at $5, with Fiverr Pro offering options up to $500. Investing in a quality logo is crucial for a strong brand identity.
Free online logo makers include:
- Shopify’s logo maker
- Canva
- Squarespace (offers quality up to 5000px and is useful for Squarespace websites)
A logo is a vector graphic that retains its clarity at any size, making it perfect for various platforms.
Identifying Cheap Logos
How to spot a cheap logo?
- Lack of creativity
- Poor color choices
- Generic symbols
- Low-quality graphics
- Lack of attention to detail
Remember, a quality logo represents a strong brand and competitive market presence.