Registering a business name provides your company an official identity. It allows you to conduct formal business operations and deal with clients professionally. Additionally, your company’s official name is at the core of its brand identity as well. This is why it should resonate with your business values and product offers.
Choosing the Name
There’s a lot which goes into naming a small business. A business name needs to be able to differentiate your business from its competitors. It is unique and original.
Registration Process
You need to register a business name if you conduct business under a name other than your own. At the Australian Government’s Business Registration website you can register a business name using one online form.
Generally, sole proprietorships will not require additional paperwork as the business name is the same as the owner.
Name Search
The purpose of a name search is to discover any business names that are already trademarked by other companies.
How much does it cost to register a company in the USA?
How do I get my business name trademarked?