How Do I Sell a Game Idea to a Company?

Pitching a Game Idea

Develop the idea fully. Contact the company to see if they accept ideas. Pitch from player’s view. Sell to smaller companies. Or make the game yourself.

How to Pitch a Game Idea to a Company

How do you pitch a game idea to a company? Inquire with the company first. Ask them if they want to hear your idea and offer to sign an NDA (nondisclosure agreement).

Presenting a Game Idea

How do you present an idea for a game? The pitch may include concept art, gameplay footage, or visual materials to illustrate potential.

Tips for Pitching

7 tips: Pitch to publisher with similar content. Do research first. Modify message for each audience.

Game Selling Tactics

Selling game idea: Inquire if want to hear. Offer NDA. Get job at company. Make the game yourself. Fully-developed concept important if selling app idea.

Selling a Game

How do I sell a game I created?

Where to Sell a Game

Where can I sell my own game? You can sell games online from your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, on niche websites like Swappa and Decluttr, and on social media, and via wholesale.

Selling to a Publisher

How do I sell my game to a publisher? Go to conventions. Network in-person with publishers and developers. Create professional pitch materials, including concept documents, financial projections, prototypes, and demos. Leverage industry connections for warm introductions if possible.

Game Development Insights

While you probably don’t have the next Gauntlet or World of Warcraft, you might have a viable idea that can be marketed in either the independent game market or to one of the major video game companies.

Ideas and Game Creation

1st Commandment: Ideas Mean Absolutely Nothing! Yeah, you read that right! If you don’t want to sell the idea or create a company, find a good coding or game making program and get to work. Currently, you can only sell a game on Steam if you’re the official owner or developer.

In the UK, copyright is given automatically as soon as you create the board game components and rules. Having a playable prototype or demo can bring your pitch to life.

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