Checking Name Availability
Use the Michigan Secretary of State’s business name search tool to check if your desired name is already used by another registered business entity. Remember that the name should be distinguishable from others to avoid potential legal disputes and confusion.
If you plan to have an online presence, check if the desired domain name is available for your website. Ideally, your domain name should match or closely resemble your business name for consistency and easy online recognition.
Learn more about business entity name availability in the How to Search Available LLC Names section.
While there’s no rule against naming an LLC after yourself, most experts advise against doing this. One of the benefits of starting an LLC is the ability to choose a different name for your business, which can make it sound more professional.
Using a DBA in Michigan
A DBA (also known as an Assumed Name in Michigan) lets your LLC conduct business under a name which is different from its true and legal name (the name on your Articles of Organization). You can file the Assumed Name application online or by mail. The fee is $25 and your Michigan DBA needs to be renewed every 5 years.
How to Search for Business Names
Visit the Michigan Department of Licensing and Regulatory Affairs website. Enter the name you would like to use in the “Search by entity Name” field. Review the results. The database is free to use and makes it easy to find existing businesses or to see if a business name may be available.
To check if a business name is taken, just enter the desired business name into the website’s search bar. Databases show if a name’s registered or trademarks are pending. Having a unique name establishes brand identity, differentiates you, and enables customers to find your business.
Additional Research Methods
Start with a simple online search using search engines to find similar names in your industry. Check if the domain name is taken across multiple search engines. Search social media sites using variations of the name.
If a similar name exists, avoid legal issues by selecting something different. Research helps create a name that stands out from competition and resonates with your target audience.
State agencies allow checking if a business name’s taken. If your desired name is taken, use a domain name generator to create something catchy, memorable, and available. Checking ensures no naming issues when forming your business entity and saves time and money.