Overview of Funding Options
Getting funding is challenging. Avoid needing it initially. One option is grants. Grants don’t require repayment. But you must qualify and apply.
Self-funding from personal assets is common and easy. But most developers lack sufficient funds, so find an additional job. Balance the time for both.
Get seed money from investors who want royalties later. Use counsel to ensure meeting laws. Indie game funds from companies like Sony’s Pub Fund work similarly.
Crowdfunding platforms like Kickstarter solicit many small donations. Accelerators also provide funding, plus a community and exclusive resources.
To attract funding, develop a solid concept and budget. Build a strong team. Choose the right funding platform. Craft a compelling pitch showing revenue potential. Marketing gets your game known.
What percentage of games profit? 5-10%. But if you get the right audience and marketing, your chance improves dramatically.
Grants and Tax Credits
Many countries offer grant funding or tax relief to support indie game developers. Here are some options to consider:
- Grants
- Indie Fund
- Tax credits
If you are interested in tax credits or other relief efforts, speaking to a tax professional is advisable.
Finding an investor in the game industry is challenging. Build a convincing prototype and strong team before seeking investors.
Finding Investors
When and Where to Look for Investors
Start searching for investors early, as negotiating investment deals takes time. Go to game conferences and industry events to network. Use your connections to get introductions to potential investors. Search websites like LinkedIn and AngelList.
Convincing Investors
Show working code, art samples, and a demo. Provide user feedback. Present a solid plan for development, release, and marketing. Highlight revenue potential.
Budgeting for Investment
Determine a sensible budget for completing your game. Get quotes for any outsourced work. Include a small salary to support yourself during development. Request only what’s needed to finish and launch the game.