Average Website Visits
The average internet user spends 6 hours and 43 minutes online every day. As of January 2021, there were over 1.83 billion websites on the Internet. In the US, the average internet user browses over 100 different web pages on a daily basis. This means that on average, internet users in the US visit over 130 web pages per day.
Our data indicates that the average broadband US internet user surfs to 138.1 pages per day. For dialup, the number is 136.4. The average person doesn’t venture very far across the web, only visiting 96 separate domains per month.
Popular Websites and Traffic Sources
YouTube is one of the most visited websites on the web. It has come a long way from being a mediocre video-sharing platform founded in 2005 to one of the most visited websites online. YouTube.com now generates 13.18 billion visits. Search is the single largest online traffic source, driving over 50% of web traffic.
On average, Google.com visitors view 3.7 pages per visit and spend approximately 24 minutes on the website. Google.com has a bounce rate of 40.7%. Google drives 8 times more traffic than all social media networks combined.
Assessing Website Visitor Numbers
While you can’t assume which platform is more accurate, you can use information from different sources to find an average number of visitors a website gets. For example, if you’re a new meal kit delivery service, you’d get an average of 4.9 million monthly views.
Factors Affecting Website Traffic
Unique visitors refer to the number of distinct individuals who request website pages during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, regardless of the number of visitors that make up those visits.
There are factors to consider when determining how many visitors your site should get and setting a “good” number as your goal. Let’s take a look. The answer depends on whether you are evaluating a B2B, B2C, or hybrid company.
Importance of Quality and Engagement
While a high number of visits can show success, the quality of the audience is equally important. Analyze metrics like bounce rate, session duration, and conversion rates to gauge engagement and interest. A smaller, more engaged audience might be more valuable than a large, uninterested one.
Consider traffic sources. Not all website traffic is equal. Analyzing the sources of your traffic can help you understand the effectiveness of your marketing efforts. A balanced and diversified traffic portfolio is generally more sustainable than heavy reliance on a single source. Realistic expectations matter.
Impact of Website Visitors on Strategy
The number of website visitors directly impacts aspects of your online strategy: Visibility and brand awareness, lead generation, content performance, and for ecommerce, revenue generation.
A study of Google Analytics for local businesses finds that their websites attract an average of 414 monthly users, with 50% of traffic coming from organic search. Web traffic is the amount of data sent and received by website visitors. This does not include bot traffic.
Nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. The rule of thumb for your average small AEC firm is 1,000 visitors per month. If you are getting 1,000 visitors per month, that’s a good amount of traffic.
Organic Performance Metrics
Some good metrics to report for organic performance include: Overall visits compared to organic search visits, percentage of new versus returning visitors, and conversion rates.
As with many metrics, a monthly website traffic growth rate of 10-20% is generally considered a good benchmark. If you have a high-performance website and convert at a 6% rate, you’d get around 12 clients signed up from 2,000 website visitors.
Knowing where your traffic comes from is the first step in understanding it and seeing how different actions influence the number of visitors. Industry standards or typical traffic for comparable websites provide context.
If people are staying long and your bounce rate is good, it’s important to see the percentage of visitors that convert. While engagement is great, conversions pay the bills and drive profits.