Is Instagram Business Account Worth It?

An Instagram Business account can help take your engagement and growth to the next level.
Instagram business accounts provide analytics about your posts’ performance and audience.

Businesses of all sizes and across all industries can thrive on Instagram. Success will not come overnight, but if a marketing team wants to get their organization on the map, Instagram can help.

A Picture is Worth a Thousand Words: Instagram is the ideal platform to hold contests to promote your business.
Visual Brand Messaging: Instagram makes it easier to share your brand’s message.

Business accounts are best suited for brands, while creator accounts are for influencers, public figures, and content creators.
Business Instagram accounts include advanced features designed to help you understand your customers and bring people to your website.
Creator Accounts offer more in-depth insights about your following than business profiles do.
The primary difference between a personal Instagram account and a business Instagram account is that a business account provides additional features such as analytics, the ability to integrate with third-party tools, and the "swipe up" feature in Instagram Stories.

If you decide to switch account types, you don’t necessarily need to start a new account.
Business accounts are suitable for companies looking to run ads and connect with prospective customers.

Many users report a significant drop in engagement after switching to a Business account.

Business accounts provide access to ads, audience insights, clickable contact buttons, Instagram Shopping, and more.