Is the Nail Salon Industry Growing? Overview of the Nail Salon Industry

The global nail salon market size is expected to reach $19.4 billion by 2030, rising at a 7.9% CAGR during the forecast period. The industry is driven by increasing demand for innovative skin care devices and professional beauty services. Customers seek holistic beauty experiences, leading nail salons to integrate advanced skin care technology and offer specialized services. Incorporating cutting-edge devices enhances the customer experience by providing effective nail and skin treatments.

With the growing focus on well-being, awareness about nail health has increased. Customers increasingly demand natural and organic products, seeking safer and environmentally friendly alternatives. Social media influences nail salons to showcase work and attract new customers. Platforms like Instagram and Pinterest market new products, services, and trends. Online appointment scheduling provides flexible booking options.

The US nail salon industry is expected to grow at 2.2% CAGR during 2021-2026. Most salons have 10 or fewer employees, with owner-operated businesses making up a large percentage. Asia Pacific leads in adopting trends to express personality. Men increasingly accept nail care as hygiene routine, enlisting professionals for manicure care and styling. Developing countries have seen tremendous market expansion and changing consumer preferences. The ongoing wellness trend expands beyond fitness to overall wellbeing, including pampering oneself.

Nail Salon Market size was valued at USD 10.1 billion in 2022 and is anticipated to grow at a CAGR of over 7.5% between 2023 and 2032.

The United States paints an impressive picture with approximately 54,000 nail salons as of 2022.

The global nail polish market is expected to grow at a compound annual growth rate of 9.5% from 2016 to 2024 to reach USD 15.55 billion by 2024.

The global Nail Salon market size was valued at USD 49756.8 million in 2022 and is expected to expand at a CAGR of 7.46% during the forecast period, reaching USD 75489.84 million by 2028.

The nail salon industry generated approximately USD 3245.1 billion in 2020 in revenue in the US.

In 2022, there were about 48325.66 nail salons in the US. Around 95% of nail salon employees are female. The global nail polish market size is expected to be worth around USD 53073.43 billion by 2030. Latest trends include seeking nail services using natural, cruelty-free products and integration of technology like virtual try-on tools, AR nail designs.

It seems likely that costs for nail services will rise, whether through high tipping or in legal, above-board salons. One successful luxury nail salon model already exists in NYC.

The market is expected to grow by 8.18% by 2032 to over USD 334 billion. Nail services still lead but DIY resurgence happens too. Services like manicures, nail art, waxing can all raise revenues. Numerous marketing ideas exist—digital presence, social media, promotions, referral programs.

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