Duties and Responsibilities of Public Relations Professionals
Public relations professionals present an organization’s views, primarily to the media. Public relations shapes how an organization is perceived by influencing media and stakeholders.
Tips for Obtaining a PR Internship
- Research companies to understand their work.
- Brush up on writing skills as communication is vital in PR.
- Learn about tools like press releases to assist the team.
How to Prepare for a PR Internship
During the internship at Montpellier Public Relations, the author gained insights into how a PR agency functions and establishes client relationships.
Public Relations Role Overview
Public relations builds positive relationships between organizations and publics. Specialists promote clients through communication plans, press releases, events, and media outreach. PR maintains media relations, brand awareness, and engages sponsors to influencers.