Google Analytics Pricing
- Free Version:
- Allows 10 million hits monthly.
- Google Analytics 360:
- Costs $150,000 per year.
- Has a limit of about 1 billion hits monthly.
The choice between free and paid Google Analytics depends on your business needs. The free version provides features suitable for most small and medium-sized businesses. Google Analytics 360 offers advanced features like attribution modeling and integrations. It is aimed at large enterprises.
Google does not publicize pricing details for Google Analytics 360. Prices are negotiated on a case-by-case basis. Google Analytics 360 pricing starts at $50,000 per year, with additional usage-based fees.
Google is phasing out Universal Analytics. Universal Analytics 360 support stops in July 2024. The new Google Analytics 4 follows a usage-based pricing model.
To determine if you need Google Analytics 360, check if your website traffic reaches the free version’s limit. This can be viewed under property settings. For most small and medium-sized companies, traffic stays under the free limit set by Google.
If you reach the limit or need integration with other Google tools like Display & Video 360, you likely need Google Analytics 360. The premium version connects with other Google Marketing Platform products.