Introduction to Activewear
The primary purpose of activewear is to be used when you are doing something active. It is primarily used for activities such as exercising at home or in your local gym. Activewear has been used for the purpose of comfort.
Materials Used in Activewear
Another synthetic material, Nylon, is commonly used in activewear, particularly for its durability and lightweight properties. Nylon in activewear has these pros and cons:
- Pros: durable, lightweight.
- Cons: can retain moisture and become heavy.
Retail Markup and Pricing Strategies
The retail markup contributes to the final price that consumers pay for activewear. In addition to the retail markup, sales and promotions also affect the pricing of activewear. These temporary price reductions help to clear inventory, create customer loyalty, and drive traffic to the store or website. The retail markup and sales strategies are common practices across various retail sectors.
Athleisure and Activewear
While activewear and leisurewear can both function for working out, athleisure items can be worn all day long, giving off a fashion-forward streetwear look. Activewear is typically just worn for working out and sports. Activewear and athleisure overlap with loungewear designed for comfort and relaxation.