Target Market for Florists
The target market for flower shops includes people buying flowers for weddings, birthdays, holidays, get well wishes, sympathy, romantic gestures, and gifts. Women make up the largest share of customers.
Consumer Behavior on Flower Purchases
Consumers purchase flowers for two simple reasons — either for a gift or for self-use. Women are far more likely to purchase flowers than men, with 65 percent of all fresh flower transactions conducted by women.
Popular Flowers and Sales Trends
Tulips are the best selling cut flowers in the U.S., with annual sales revenue of $65.3 million. The floral industry experiences its highest sales, production, and delivery volume on February 14th, Valentine’s Day.
Planning a Social Media Campaign
To plan a social media campaign for a florist, consider the fact that there are more than 15,000 retail florists in the US. Tailor your strategy to target potential customers and their preferences.