What Was Paul Rand’s Style?

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Paul Rand’s Background and Early Work

  • Paul Rand, born in 1914, is considered one of the most influential American graphic designers of the 20th century.
  • He was born in Brooklyn, New York.
  • Rand embraced new trends, influenced by German and British modernist design in his teenage years.
  • His inspirations included Cassandre, Miró, Klee, and Léger.
  • In the 1940s, Rand incorporated Swiss style into his creations.

Paul Rand’s Philosophy

  • Rand believed that good graphic design was equal to fine art.
  • He stated: “It is integrity, honesty, absence of sentimentality and absence of nostalgia, it is simplicity, clarity.”
  • Rand brought avant-garde European ideas to the United States, mixing visual arts and commercial design.
  • Inspirations included Roger Fry, John Dewey, and Paul Klee.

Paul Rand’s Legacy

  • He created logos for IBM, ABC, UPS, and others.
  • Rand’s use of bold, primary colors and geometric shapes were key components of his designs.
  • Rand helped shape strong brand image and Swiss Style graphic design.

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