Who Is the CEO of Brookdale Senior Living?

Overview of Brookdale Senior Living

Lucinda (“Cindy”) Baier is the President, Chief Executive Officer, and a member of the Board of Directors of Brookdale Senior Living. As of year-end 2021, the $2.8 billion company operates nearly 700 senior living communities and serves 60,000 residents through independent living, assisted living, memory care, and continuing care retirement communities. The 30,000+ employees are taking care of America’s seniors.

Recent Lawsuits and Controversies

  • In 2021, a New York Times investigation revealed that Brookdale submitted wrong and manipulated data to the government, inflating quality ratings.
  • California prosecutors sued Brookdale for allegedly misrepresenting quality ratings and breaking laws protecting discharged patients.
  • The lawsuit claims Brookdale misled families about services and endangered health by failing to give notice of transfers or discharges.
  • It also claims Brookdale provided false data to the government inflating nursing home star ratings.
  • A woman accused Brookdale Hospital of drug testing her during labor and calling child protective services.
  • Residents accused Brookdale of financial abuse and violations of disability laws.

Accountability and Improvement Efforts

The lawsuits show multiple issues with Brookdale’s ethics, quality of care, and treatment of patients. The company appears to have misled agencies and families while failing to care for vulnerable residents. The lawsuits seek improved practices, compensation, and accountability.

Leave a Comment