Understanding Mediavine
Mediavine Food is one of several “buckets” used to organize websites by vertical. This makes it easier for ad partners to target audiences. When an advertiser wants to reach an audience in a specific category, the ad exchange places requests in the appropriate bucket.
Joining Mediavine
The basic requirement to join the Mediavine food network is 50,000 sessions in the previous 30 days. Mediavine wants to see at least 50,000 different visitors each month.
Initially, food sites made up a large portion of Mediavine’s ad inventory. About 47% of publishers fell under the Food & Drink category. Mediavine considered only working with food publishers since advertisers loved the engagement of these sites’ audiences. Mediavine realized that potential and knew how to optimize ad placements.
Partnership and Revenue
In return for organizing websites by topic, Mediavine splits ad revenue with publishers. This symbiotic relationship has enabled Mediavine to partner with thousands of publishers. Mediavine understands publishers, having been in the game since 2004.
After Food Fanatic launched in 2013, Mediavine opened doors for other publishers. In my first months with Mediavine I made over $1,000 per month from display ads. Mediavine is also developing a solution for small publications. Judging by Mediavine reviews from its active users, this is a platform that cares about its audience.