The Ups and Downs of Price Changes.

The phrase “the ups and downs of price changes” is often used to describe the volatile nature of prices in the marketplace. Prices are constantly changing, and these changes can have a significant impact on businesses and consumers alike. When prices go up, businesses may find it difficult to maintain their margins, and consumers may … Read more

Traffic Acquisition Cost (TAC).

The traffic acquisition cost (TAC) is the amount of money that a company spends on acquiring new customers. The TAC can be divided into two parts: the cost of acquiring new customers (CAC) and the cost of retaining existing customers (CRM). The TAC is a important metric for companies to track because it can give … Read more