Ilse

What is RFM?

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Recency, frequency and monetary value (RFM) is a method of identifying which customers are the most valuable to a business. This method looks at three factors: – How recently a customer has made a purchase (recency) – How often a customer makes a purchase (frequency) – How much a customer spends per purchase (monetary value) … Read more

Financing: What It Means and Its Importance.

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Financing: What It Means and Why It Matters What is the most common source of debt financing? Debt financing typically comes in the form of loans, which are typically either secured or unsecured. The most common type of debt financing is through a bank loan, which is typically either a business loan or a personal … Read more