Loss Leader Strategy.

The loss leader strategy is a pricing strategy where a company offers a product at a low price in order to attract customers and generate sales. The hope is that the customer will then purchase other, more profitable items from the company. The strategy can be effective in certain industries, such as retail, where customers … Read more

What Is a Vendor?

A vendor is a person or business that sells products or services to a company. A vendor can be either a supplier, who provides raw materials or products, or a reseller, who resells finished products or services. A vendor relationship is a formal agreement between a company and a vendor. The agreement defines the terms … Read more