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Market Segmentation Theory Definition.



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Market Segmentation Theory Definition: The market segmentation theory is an economic theory that suggests that markets are composed of different segments, each with its own unique set of characteristics. The theory also states that market segmentation can be used to identify and target specific groups of consumers. What is the importance of forecasting interest rates? … Read more

What Is Carriage Paid To (CPT)?



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Carriage paid to (CPT) is a commercial term indicating that the seller delivers the goods to a carrier or another person nominated by the buyer at the seller’s own expense and risk. The term is often used in international trade transactions. What is the difference between CPT and CIF? CPT (cost and freight) and CIF … Read more