Tailored advertising is a form of advertising that is specifically designed to target a particular audience or market segment. The aim of tailored advertising is to create a more personalised and targeted message that is more likely to resonate with the intended audience. Tailored advertising can be used to target specific demographics, interests, or even … Read more
How It Works and Examples. What Is Brand Personality? A brand’s personality is the way the brand speaks and behaves. It’s the way the brand makes people feel. Brand personality is often described in human terms, such as “friendly,” “energetic,” or “trustworthy.” How It Works Brand personality is created through a combination of factors, including … Read more
What is brand identity and how can you create one? What are the 7 steps in brand development process? 1. Conduct market research: This step involves understanding your target audience and what they want or need from a product or service. It’s important to have a clear understanding of your competition and what they are … Read more
Advertising allowance is an arrangement between a manufacturer and a retailer in which the manufacturer agrees to pay a certain amount of the advertising costs incurred by the retailer. The purpose of an advertising allowance is to promote the sale of the manufacturer’s products by the retailer. The amount of the advertising allowance is typically … Read more
Productize: To turn a service into a product. The term “productize” is often used in the context of software development, where a software developer may take a service that they have been providing to customers and turn it into a product. This can involve packaging the software into a more user-friendly format, such as an … Read more
Product placement is the strategic placement of branded products or services within a film, television show, or other form of media. The goal of product placement is to increase brand awareness and sales by exposing audiences to the product or service in a positive light within the context of their favorite show or movie. Product … Read more
Below-the-Line Advertising: What is it and How to Use it in Marketing. What ATL stands for? ATL is an acronym for “Above the Line.” Above the line refers to the major costs associated with creating and marketing a product or service. These costs typically include advertising, promotion, and public relations. Is the top line of … Read more
Online-to-offline commerce, also known as O2O commerce, is a type of business model that refers to the process of enticing customers to make purchases offline, after they have been engaged with an online presence. This can be done through a number of means, such as providing coupons or discounts for making offline purchases, or by … Read more
A rollout is the process of releasing a new product or service to the market. The rollout process can be divided into three phases: 1. Pre-launch phase: This is the phase where the product or service is developed and tested. 2. Launch phase: This is the phase where the product or service is released to … Read more
An advertorial is a type of advertisement that is disguised as an editorial or objective news story. Advertorials are usually written by the marketing department of a company and placed in newspapers or magazines. The word “advertorial” is a combination of the words “advertisement” and “editorial.” What is the difference between ad and advertorial? Ads … Read more
