What Is Dialing and Smiling?

The term “dialing and smiling” refers to the process of making numerous outgoing sales calls while maintaining a positive and friendly attitude. This technique is often used by telemarketers and other sales professionals in order to increase their chances of making a sale. Additionally, by keeping a smile on their face, they are more likely … Read more

What Is Brand Awareness?

Definition, How It Works, and Strategies. What is brand awareness? How does it work? What strategies can be used to improve it? What is the impact of brand awareness? Increased brand awareness can have a positive impact on a company in a number of ways. It can lead to increased sales, as customers are more … Read more

Promotion Expense.

Promotion expenses are the costs incurred to promote a product or service. This can include advertising, public relations, coupons, samples, and other marketing initiatives. Is sales promotion a direct expense? Sales promotion is a marketing expense incurred to increase consumer demand or stimulate market activity for a product or service. It is often used in … Read more

Why Augmented Products Matter.

In a world where consumers are bombarded with marketing messages from all sides, it’s more important than ever for companies to differentiate their products and services. One way to do this is by offering an augmented product. An augmented product is a product or service that has been enhanced with additional features or benefits that … Read more

Understanding Brand Extension.

A brand extension is when a company uses a existing brand name to launch a new product. The new product can be related or unrelated to the company’s existing product line. Brand extension can be a cost-effective way to enter a new market or product category because the company can leverage the equity of its … Read more

After-Sales Service Support.

After-sales service support is the term used to describe the range of services offered by a company to its customers after they have purchased a product or service. After-sales service support can include everything from providing customer service and technical support, to managing returns and replacements. The goal of after-sales service support is to ensure … Read more

What Is Mobile Advertising?

Mobile advertising is a form of advertising that specifically targets mobile devices, such as smartphones, tablets, and other portable devices. Mobile ads are typically displayed as banner ads, text ads, or video ads, and can be delivered through a variety of channels, including mobile apps, mobile websites, and SMS. Mobile advertising is a rapidly growing … Read more

Interests, Activities, and Opinions.

. Activities, Interests, and Opinions AIO is a marketing research technique that collects data on consumers’ activities, interests, and opinions. What are 3 types of psychographics? 1. Social class: This refers to the socio-economic status of a person or group. It can be used to identify spending patterns and purchasing power. 2. Lifestyle: This refers … Read more