How Market Segments Work: Identification and Examples.

How to Identify and Work with Market Segments How do you identify segments in marketing? There are a few different ways to identify segments in marketing. The most common method is to use market research to identify potential customer groups. This can be done through surveys, interviews, focus groups, or other research methods. Another way … Read more

Brand Piracy Definition.

Brand piracy is the unauthorized use of another company’s trademarked name or logo. It is considered a form of trademark infringement and can lead to legal action from the trademark owner. Brand pirates typically sell counterfeit goods or services that are inferior in quality to the genuine products. This can damage the reputation of the … Read more

Value-Based Pricing.

Value-based pricing is a pricing strategy in which a company sets its prices based on the perceived value of its products or services to the customer, rather than on the costs of producing the products or services. In value-based pricing, a company will first determine the perceived value of its products or services to the … Read more


The term “atmospherics” refers to the overall ambience of a store or shopping environment. This includes factors such as the store’s layout, music, lighting, and smell. The goal of good atmospherics is to create a positive shopping experience that encourages customers to spend more time in the store and ultimately make more purchases. Atmospherics can … Read more

Finding a Good Sales Lead.

A good sales lead is a potential customer who has expressed interest in your product or service. A good sales lead will be knowledgeable about your product or service and will be interested in learning more about it. A good sales lead will also be a good fit for your product or service, meaning that … Read more

Advertising Appropriation.

Advertising appropriation is the deliberate and unauthorized use of another company’s advertising materials by a third party. This can include using another company’s slogan, logo, or jingle in one’s own advertising, or simply imitating another company’s style of advertising. Advertising appropriation can be a form of flattery, or it can be done in an attempt … Read more


Co-branding is a marketing strategy that involves partnering with another company to create a joint brand. This can be done in a number of ways, such as co-branding a product or service, co-branding a promotional event, or co-branding a piece of content. There are a few key benefits to co-branding. First, it can help to … Read more

Trickle-Down Effect.

The trickle-down effect is a theory that suggests that economic benefits will eventually filter down to all levels of society, including the poorest members. The theory is often used to justify tax cuts for the wealthy, as it is assumed that they will eventually benefit everyone. The trickle-down effect is a controversial theory, and there … Read more

What Is Brand Recognition?

Brand recognition is the ability of consumers to identify a particular brand from a set of competing brands. It is a key driver of brand equity, which refers to the value of a brand in the marketplace. Brand recognition is built over time through marketing efforts such as advertising, public relations, and social media. It … Read more

All About Brand Loyalty: What It Is, and How To Build It.

How To Build Brand Loyalty What are the types of loyalty? There are three types of customer loyalty: 1. Transactional loyalty: This is when customers are loyal to a brand because they are happy with the price, quality, and service they receive. 2. Emotional loyalty: This is when customers are loyal to a brand because … Read more