What Is Brand Recognition?

Brand recognition is the ability of consumers to identify a particular brand from a set of competing brands. It is a key driver of brand equity, which refers to the value of a brand in the marketplace. Brand recognition is built over time through marketing efforts such as advertising, public relations, and social media. It … Read more

All About Brand Loyalty: What It Is, and How To Build It.

How To Build Brand Loyalty What are the types of loyalty? There are three types of customer loyalty: 1. Transactional loyalty: This is when customers are loyal to a brand because they are happy with the price, quality, and service they receive. 2. Emotional loyalty: This is when customers are loyal to a brand because … Read more

What Is an MLM?

How Multilevel Marketing Works. Multilevel marketing (MLM) is a type of marketing strategy in which a company recruits and trains a team of salespeople, who then market the company’s products or services to customers. The salespeople are typically compensated not only for their own sales, but also for the sales of the other salespeople they … Read more

Understanding Perceived Value.

Perceived value is the value that a customer believes a product or service has. This can be different from the actual value of the product or service. Perceived value is important to businesses because it can influence how much customers are willing to pay for a product or service. Businesses can increase perceived value by … Read more

Cult Brand Definition.

A cult brand is a brand that has developed a loyal following among consumers who are passionate about the brand and its products or services. Cult brands are often niche brands with a small but devoted group of fans who are willing to pay premium prices for the brand’s products or services. Cult brands typically … Read more

What Is Data Mining?

How It Works, Benefits, Techniques, and Examples. What is Data Mining? Data mining is the process of extracting valuable information from large data sets. It can be used to find trends, patterns, and correlations. Data mining can also be used to predict future events. Benefits of Data Mining Data mining can be used to improve … Read more


An infomercial is a form of advertisement that is typically presented in a long-form, television format and is designed to promote a product or service. Infomercials are typically aired on late-night television, during periods of low viewership, in order to target viewers who are most likely to be receptive to the product or service being … Read more

What Is a Sales Meeting?

A sales meeting is a gathering of individuals who have been invited by a company to learn more about its products or services. Sales meetings are typically led by a sales manager or other senior company representative, and they often include a presentation, product demonstration, and Q&A session. The purpose of a sales meeting is … Read more

Advertising Focused on a Specific Group of Customers.

Advertising Focused on a Specific Group of Customers What is concentrated marketing and micromarketing? Concentrated marketing (also known as undifferentiated marketing) is a marketing strategy in which a company offers a single product or service to a large group of customers. The main goal of concentrated marketing is to achieve a large market share. Micromarketing, … Read more

Penetration Pricing.

Penetration pricing is a marketing strategy whereby a company offers a low price for a product or service in order to gain market share. The strategy is often employed when a company is introducing a new product or service to the market. Penetration pricing is typically used in conjunction with other marketing initiatives, such as … Read more