A cease and desist letter is a legal demand letter sent to an individual or business to stop an illegal activity.

. Cease and Desist Letter: Definition and Examples A cease and desist letter is a formal demand letter that tells someone to stop doing something that is infringing on your rights. Cease and desist letters are often used to stop copyright infringement, trademark infringement, or other forms of legal harassment. What is a cease and … Read more

Market Leader.

A market leader is a company that holds the largest market share in an industry. Market leaders are often able to exert significant control over the direction of the industry and can influence the behavior of other market participants. Market leaders typically have a strong competitive advantage that allows them to maintain their position in … Read more

Media Buy.

A media buy is the process of purchasing advertising space in order to promote a product or service. This can be done through various means, such as buying ad space on a website, in a magazine, or on television. The term media buy can also refer to the process of negotiating prices and terms for … Read more