What Is Brand Awareness?

Definition, How It Works, and Strategies. What is brand awareness? How does it work? What strategies can be used to improve it? What is the impact of brand awareness? Increased brand awareness can have a positive impact on a company in a number of ways. It can lead to increased sales, as customers are more … Read more

Do Not Reduce (DNR).

The “Do Not Reduce (DNR)” order type is a limit order that allows the investor to specify a price at which they are willing to buy or sell a security, without specifying a time frame. This order type is often used by investors who want to buy or sell a security, but are not concerned … Read more

Herfindahl-Hirschman Index (HHI).

The Herfindahl-Hirschman Index (HHI) is a measure of market concentration. It is calculated by summing the squares of the market share of each firm in the market. The HHI ranges from 0 to 1, with 0 indicating perfect competition and 1 indicating a monopoly. The HHI can be used to assess whether a market is … Read more