Efficient Market Hypothesis: What is it and What are its Criticisms?

What is the efficient market hypothesis? The efficient market hypothesis (EMH) is an investment theory that states that it is impossible to “beat the market” because stock market prices reflect all available information. EMH is a controversial theory, and there are many criticisms of it. Some argue that EMH does not take into account the … Read more

DAGMAR: Definition, 4 Key Steps, and Use in Marketing.

. What Is DAGMAR Marketing? DAGMAR is an acronym that stands for Defining Advertising Goals for Measured Advertising Results. It was developed in the 1950s by accountants and statisticians working for the advertising agency McCann-Erickson. DAGMAR is a methodology for planning and evaluating advertising effectiveness. It begins with the identification of objectives or goals and … Read more