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Unfavorable Variance.

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Unfavorable variance is the difference between the actual results and the budgeted or expected results. A negative variance indicates that the actual results are worse than the budgeted or expected results. Unfavorable variance can be caused by a number of factors, including inefficiency, poor planning, and unfavorable economic conditions. What is RO in accounting? RO, … Read more

Penetration Pricing.

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Penetration pricing is a marketing strategy whereby a company offers a low price for a product or service in order to gain market share. The strategy is often employed when a company is introducing a new product or service to the market. Penetration pricing is typically used in conjunction with other marketing initiatives, such as … Read more