How Insurance Companies Use the Free Asset Ratio (FAR).

The free asset ratio (FAR) is a measure of an insurance company’s financial strength. It is calculated by dividing the company’s total assets by its policyholders’ surplus. The higher the ratio, the more financial cushion the company has to absorb losses. For example, a company with a FAR of 2.0 has twice as much in … Read more

What Is a Mean?

Definition in Math and Formula for Calculation. A mean is the average of a set of numbers. To calculate the mean, add up all of the numbers in the set and then divide by the number of items in the set. The mean is also known as the arithmetic mean or the average. What the … Read more

What is AIDA?

AIDA is the acronym for the English terms attention, (attention), interest (interest), desire (desire) and action (action). The acronym AIDA is used to define the sequence of effects that an advertising claim should produce on the viewer. For this to pass and become a user or customer. The AIDA model therefore represents the effects of … Read more