What Is an Exchange Traded Fund (ETF)?

An exchange traded fund (ETF) is a type of investment fund that tracks a particular index or group of assets, and trades on a stock exchange. ETFs are similar to mutual funds in that they provide diversification and professional management, but they differ in several key ways. ETFs are typically more cost-effective than mutual funds, … Read more

What Is a Money Manager?

A money manager is an individual or professional who makes investment decisions on behalf of their clients. Money managers can be either discretionary or non-discretionary. Discretionary money managers have the authority to make investment decisions without prior approval from their clients. Non-discretionary money managers must get approval from their clients before making any investment decisions. … Read more


Macromarketing is a term that is used to describe the study of marketing on a large scale. It is concerned with the impact of marketing activities on society as a whole, and how marketing can be used to create social change. Macromarketing is a relatively new field, and is still evolving. It has its roots … Read more