Original Cost.

The original cost of an asset is the price paid to acquire the asset. This includes the purchase price, any associated fees, and any costs incurred to get the asset ready for its intended use. The original cost is used to calculate depreciation and is also used in some cost-benefit analyses. What is initial cost … Read more

Soft Sell.

The term “soft sell” is used to describe a marketing or sales approach that is low-key and not pushy. It is the opposite of a hard sell, which is aggressive and high-pressure. Soft sell approaches are typically used when trying to build relationships with customers or when selling products or services that are not considered … Read more