Viator Definition.

A viator is an individual who purchases a life insurance policy with the intention of only holding it for a specific period of time. After this time period expires, the viator will cancel the policy and receive the death benefit. When a Viator sells a life insurance policy? A Viator sells a life insurance policy … Read more

Direct to Consumer Advertising (DTC Advertising).

DTC advertising, also known as consumer-directed advertising, is a type of advertising where the advertiser bypasses traditional channels, such as television, radio, and print, and instead communicates directly with consumers. The goal of DTC advertising is to reach consumers where they are already spending their time, such as online, on social media, or on their … Read more