What is marketing?

The concept of marketing refers to the set of strategies to improve business results based on experiences, expectations and customers. It encompasses from research to distribution and the reception. This term implies the analysis of the commercial management of the company and the fundamental objective is to retain the customers they currently have, while trying … Read more

What is working capital?

The definition of working capital, also known as working capital or revolving fund, are the financial resources long-term that a company requires to develop its activity in the short term. The concept of working capital is also understood as the part of the current assets It is financed through long-term resources and which come from … Read more