What Is a Joint Venture (JV)?

A joint venture (JV) is a business arrangement in which two or more parties agree to pool their resources for the purpose of accomplishing a specific task. This type of arrangement is often used when two companies wish to undertake a project together but do not wish to form a formal partnership. In most cases, … Read more

What is a Prescriber?

A prescriber is a person who has the ability to influence the people around him when he speaks or comments on a product or business. This concept may resemble that ofbrand ambassador, Although it is not the same because this figure does not have to be someone with a lot of fame, but someone who … Read more