What Is Brand Recognition?

Brand recognition is the ability of consumers to identify a particular brand from a set of competing brands. It is a key driver of brand equity, which refers to the value of a brand in the marketplace. Brand recognition is built over time through marketing efforts such as advertising, public relations, and social media. It … Read more

What Is Rate of Change (ROC)?

Rate of change (ROC) is a technical indicator that measures the percentage change in price between two periods. The ROC calculation compares the current price with the price ā€œnā€ periods ago. The resulting number is then plotted as a line on a chart, with the line starting at 100 and moving up or down based … Read more