Mass Index.

The Mass Index is a technical indicator that is used to measure the strength of a market trend. The Mass Index is calculated by taking the ratio of the day’s high price to the day’s low price. The Mass Index is then plotted on a graph with a period of 9. A rising Mass Index … Read more

What is market intelligence or Marketing Intelligence?

Market intelligence or Marketing Intelligence It is the process by which unprocessed data is obtained with the aim of transforming it and generating knowledge applicable to our business. Among some of the data that we can analyze, we include: Trends of market niche; Proficiency; Relationship with customers; Behavior and tastes of the public; Relationship with … Read more