Dim Sum Bond.

A Dim Sum bond is a bond issued in the Chinese yuan by a non-Chinese company. The name “Dim Sum” comes from the Cantonese word for “touch heart,” which describes the small, bite-sized servings of food that are traditionally served at Chinese teahouses. These bonds are usually issued in Hong Kong and are used to … Read more

What is notoriety?

The concept of notoriety is closely related to the strategies of marketing, in accordance with the actions carried out by the company. Notoriety is based on knowing if our target audience is aware that our brand exists. In this way, notoriety is related to the information that the user receives and has received about the … Read more